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Web analytics & SEO · Google Analytics + Discontinue.dev

AI automation with Google Analytics for hotel teams

Compare GA4 data on website visits, channels and conversions with your operational metrics.

  • GA4
  • Website
  • Conversions

What Discontinue can read and write

Agent permissions
Per areaAn admin grants an agent one or more areas, each with its own actions.
Report data
Report data varies by toolSome reads may return part of the data; the connection's page shows which, and each report says so.

What the use cases use in Google Analytics

  • Read Read website visits, channels and conversions
  • Read Add organic visits(optional)
  • Read Add organic visits per page(optional)

You connect your account and decide which data and actions are permitted.

Use cases with Google Analytics

  • Marketing & e-commerce Report

    Campaigns and direct bookings

    Every Monday, last week’s campaigns, website visits and direct bookings are in one report.

    • Email marketing
    • Web analytics & SEO
    • PMS
    ≈ 9 min/day
  • Marketing & e-commerce Report

    SEO visibility

    Every Monday, visibility, big ranking moves and the comparison with competitors arrive.

    • Web analytics & SEO
    ≈ 4 min/day
  • Marketing & e-commerce Agent

    Website SEO upkeep

    On the 1st of every month, reworked titles, descriptions and headings are ready as a change in every language; they go live after approval.

    • Discontinue Pages
    • Web analytics & SEO
    ≈ 6 min/day

How it connects

Service-account JSON key plus the GA4 property ID.

A possible workflow

Compare trends across website channels with booking data from your PMS. Available data depends on your GA4 setup.

Automate your hotel's daily work with Google Analytics.

Connect Google Analytics, describe the job, review the first run.

All integrations