Hotel newsletters, website traffic and direct bookings in one report
Every Monday, last week’s campaigns, website visits and direct bookings are in one report.
- Trigger
- weekly, Monday
- Guide value
- ≈ 9 minutes per property and day (estimate)
- Systems
- Email marketing
- Web analytics & SEO
- PMS
Today
Fetch newsletter numbers, web analytics and bookings from three systems and line them up by hand.
Afterwards
Every Monday, last week’s campaigns, website visits and direct bookings are in one report.
How to set it up
- 01
Describe the task
In plain language, the way you would explain it to a new colleague. The description below is a starting point.
- 02
Review the first run
Discontinue shows you the result before anything runs on a schedule.
- 03
From then on it runs
On a schedule or when something happens. You can change it in chat at any time.
Every Monday at 9:00, send me a report on last week: sends, open and click rate per newsletter campaign, next to website visits and conversions by channel from web analytics and direct bookings with revenue from the PMS, per day. Mark the days after a send.
Step by step in the documentation: Create a report in chat and Schedule a report.
What the result looks like
The report arrives on schedule, wherever your team reads it.
What stays with you
You decide which campaign to run again.
- Advent newsletter
- Open rate 41% · click rate 6%
- Website visits
- 8,420 · +12% on last week
- Direct bookings
- 63 · €18,900
Sample data. Your output uses your property’s data.
Systems and permissions
| Software, any one of them | Access | What for |
|---|---|---|
| Email marketing | read | Read campaign sends, opens and clicks |
| Web analytics & SEO | read | Read website visits, channels and conversions |
| PMS | read | Read direct bookings and revenue by channel |
| Team channels (optional) | write | Deliver the result to the team inbox or channel |
Brevo
Klaviyo
Google Analytics
Amplitude
PostHog
Apaleo
Oracle OPERA Cloud
Cloudbeds
Beds24
Hospitable
Slack
TelegramWhich data and actions are available depends on each system’s interface. When you connect a system you decide what is granted; every run is logged.
Frequently asked questions
Does the report show which booking came from which campaign?
Only as precisely as your data allows: if web analytics records conversions by campaign, the report shows it. Otherwise the numbers sit side by side without claiming an attribution.
Which permissions does “Campaigns and direct bookings” need?
Email marketing (Brevo, Klaviyo, or Mailchimp): read, Read campaign sends, opens and clicks; Web analytics & SEO (Google Analytics, Amplitude, or PostHog): read, Read website visits, channels and conversions; PMS (Apaleo, Oracle OPERA Cloud, Cloudbeds, Beds24, or Hospitable): read, Read direct bookings and revenue by channel. When you connect a system you decide which areas and actions are granted. Everything else stays off-limits.
Does every run cost AI credit?
No. A report is built once with AI and then runs from its saved definition. Scheduled report runs cost no credit.