Improve your hotel website’s page titles and descriptions for search automatically
On the 1st of every month, reworked titles, descriptions and headings are ready as a change in every language; they go live after approval.
- Trigger
- monthly
- Guide value
- ≈ 6 minutes per property and day (estimate)
- Systems
- Discontinue Pages
- Web analytics & SEO
Today
Page titles and descriptions still date from the website’s launch, although guests have long been searching for other terms.
Afterwards
On the 1st of every month, reworked titles, descriptions and headings are ready as a change in every language; they go live after approval.
How to set it up
- 01
Describe the task
In plain language, the way you would explain it to a new colleague. The description below is a starting point.
- 02
Review the first run
Discontinue shows you the result before anything runs on a schedule.
- 03
From then on it runs
On a schedule or when something happens. You can change it in chat at any time.
On the 1st of every month at 8:00, check in our SEO tool which pages of our website have lost positions for important search terms or sit just behind the first page of results. For at most five of those pages, rework the page title, the description for search engines and the headings to match the search terms, in our tone. Keep every language of the website current. Don’t change any prices, offers or facts. Save everything as one change with a summary per page (search term, before, after) and publish it only after approval.
Step by step in the documentation: Create an agent in chat.
What the result looks like
The agent works from your description and reports what it did and what is open.
What stays with you
You decide which search terms matter and how your website sounds. Nothing goes live without approval.
- Reworked
- 4 pages · title, description, headings
- Reason
- “spa hotel weekend” · position 5 → 12
- Change
- DE and EN · awaiting approval
Sample data. Your output uses your property’s data.
Systems and permissions
| Software, any one of them | Access | What for |
|---|---|---|
| Discontinue Pages | write | Edit page titles, descriptions and headings in every language, save them as a change and publish it after approval |
| Web analytics & SEO | read | Read visibility, rankings and search terms per page |
| Web analytics & SEO (optional) | read | Add organic visits per page |
SISTRIX
Google Analytics
Amplitude
PostHogWhich data and actions are available depends on each system’s interface. When you connect a system you decide what is granted; every run is logged.
Frequently asked questions
Do I have to look after the sitemap and robots.txt?
No. Pages builds both from your pages at every publish, with every language. The agent only takes care of titles, descriptions and headings.
Which permissions does “Website SEO upkeep” need?
Discontinue Pages: write, Edit page titles, descriptions and headings in every language, save them as a change and publish it after approval; Web analytics & SEO (SISTRIX): read, Read visibility, rankings and search terms per page. When you connect a system you decide which areas and actions are granted. Everything else stays off-limits.
What happens when a rule does not apply?
Agents only work with the systems and actions you granted. Where a rule does not apply, a person decides, and every step is logged.